Personal project based on the globally renowned brand and energy drink, Red Bull, the goal of this brand extension was to expand on the company's original goal and mission to provide its consumers with the energy they need to do whatever they want when they want. Having identified a pain point regarding a missed demographic of people who prefer coffee to energy drinks, and recognizing the company's ability to capitalize on that preference by releasing its line of coffee drinks, Red Bull could reach an audience that otherwise would never buy their product.

By utilizing the the iconic branding of the well-established company in the Bull Brew packaging it is immediately recognizable to consumers lending a sense of credibility to the new product line while entering the vast market of coffee drinks. 2021.